Collection

Keep it Simple Stupid

Project Vlasta Laura & La Femme MiMi

Traditional motifs of folklore and folk costume reflect deeply rooted

perceptions of beauty, identity, and corporeality. The naked body and

subtle eroticism are often hidden within them—like unspoken things

we barely dare to name. In the past, nudity was perceived as a bearer

of magical power, linking the visible world with the spiritual one. That

is why elements such as voluminous skirts or rich colors adorned with

floral and fruit motifs were never merely aesthetic gestures. They carried

symbolism shaped over centuries, awakening fantasy and passion.

Themes of desire, eroticism, and love—seemingly suppressed in the

traditional context—still speak to us through the design of costumes,

dances, and songs. In their metaphors, they answer questions we may not

have dared to ask.

From these unspoken layers arises the photographic series Unspoken

Things, which artist Wlasta Laura has been working on for several years.

In addition to folk songs and traditions, her work draws from ethnographic

texts that explore the body as a cultural phenomenon in folklore.

These very photographs became the initial inspiration for designer

La Femme Mimi to create her new fashion collection Keep it Simple

Stupid—a collection where the boundaries between worlds and cultures

do not exist, yet are intimately present. Like Wlasta Laura, designer Mimi

moves between tradition and vision, past and present, between different

landscapes and worlds. Her work features floral motifs, hand embroidery,

skirts, and a reverence for both Czech and Vietnamese traditions, for

family memory, and for stories.

All of this is done with a mindful approach

to clothing—emphasizing ethical creation and care for nature. Yet Mimi

approaches the design itself with lightness and playfulness. After all,

tradition can be mischievous and sexy too—and this is precisely where

both women agree.

The entire Keep it Simple Stupid project is a playful collaboration between

two creators who inspire and support each other, finding joy in shared and

individual artistic expression. With joy, everything becomes simple.

The project will be seen in Paris at Czech center:

20. 09. 2025 – 31. 10. 2025

Dans le cadre des Journées européennes du patrimoine et de la Paris Fashion Week, nous vous convions à l’exposition du projet commun de la créatrice tchèque La Femme Mimi et de la photographe Wlasta Laura, Keep it Simple Stupid, dans lequel les artistes réinterprètent le vêtement traditionnel et les motifs folkloriques.

  • La première partie de l’exposition aura lieu au Centre tchèque et sera inaugurée à l’occasion des Journées européennes du patrimoine.
  • La deuxième partie de l’exposition aura lieu au bureau duParlament européen à Paris et sera inaugurée dans le cadre de la Paris Fashion week.